Enhancing the potential of a bank's community foundation.

• Position: Ohio Valley Financial Group - Brief article

[ILLUSTRATION OMITTED]

Community Service; First Place; Asset Size: Under $500 Million

ABAMN Financial Marketing Awards

Institution: Ohio Valley Financial Group, Henderson, Ky.

Agency: Financial Marketing Solutions, Franklin, Tenn.

The bank's former president, the late Raymond B. Preston, had built the bank on the principle of stewardship. Even today, more than 30 percent of the bank's profits are invested back into the community through the Raymond B. Preston Family Foundation. Yet, few people were fully aware of the bank's contributions to the community.

From extensive focus group studies, it was discovered that people wanted to hear more about the Preston Foundation and...