Brasil S.A. mira al mundo: los mayores y mas energicos competidores en Latinoamerica se lanzan a la conquista de los mercados internacionales.
Author | Adese, Carlos |
Position | Guia de Inversion - Operaciones de empresas brasilenas en el exterior |
Las mayores empresas brasileñas andan sedientas de cuota de mercado internacional. Aunque Brasil siempre ha sido un factor a tomar en cuenta en el comercio global, sus grandes compañías invierten a manos llenas en el extranjero.
No se trata de una moda pasajera. Las razones, para algunos, no son muy complejas: conglomerados como Votorantim no tienen mucho espacio donde crecer en Brasil, pero enfrentan una competencia cada vez más fuerte en casa.
Un segmento empresarial selecto, compañías tanto grandes como pequeñas, simplemente le han puesto la mira a nuevos mercados más allá de sus fronteras mediante adquisiciones, exportaciones o la expansión. El acerero Grupo Gerdau sigue comprando activos en el exterior, el más reciente la adquisición de Birmingham Southeast en Estados Unidos. Sin embargo, junto a Gerdau, el veterano gigante del globalismo en Brasil, hay una gama variopinta de recién llegados. En general, Brasil declaró un superávit comercial de US$2,600 millones en 2001, el primer saldo positivo desde 1994.
No obstante, algunos de los aspirantes brasileños al internacionalismo deben consolidar su posición en el mercado nacional antes de...
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