Encouraging small-business loans.

PositionDigital Display - Brief article

Institution: First Utah Bank, Salt Lake City

Asset size: $305 million

Agency: Kiosk & Display

This image for the bank's digital display was intended to promote the bank's SBA Preferred Lender status and to communicate the fact that the bank had money to lend to small businesses.

The image incorporates the visual of "turning on the faucet of money" and...

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