New product enables banks to expand their Consumer Deposits.

• Position: Bank Study: Consumer Deposits - Brief article

A NEW TOOL THAT HELPS BANKS segment and analyze their customer base to to drive deposit growth has been introduced by Fiserv, Brookfield, Wisc.

The product is called, "Bank Study: Consumer Deposits."

The company says that the product enables financial institutions to get an in-depth perspective on their customers by analyzing demographic characteristics, lifestyle behaviors and buying patterns. With this insight on their customers, financial institutions are able to:

* Create successful customer acquisition programs.

* Capture cross-sell opportunities.

* Execute retention strategies to retain their best customers.

By quantifying a bank's best opportunities for origination, cross-sell and retention programs, this new tool...