EMPLOYERS CITING JOB BENEFITS TO APPLICANTS.

• Position: Robert Half International and Accountemps survey - Brief Article

Faced with a competitive hiring climate, employers are quick to sing their companies' praises to prospective job candidates, suggests a survey by Accountemps, an international temporary staffing service for accounting, finance, and bookkeeping professionals. Ninety-eight percent of the executives polled said it is more important today to sell applicants on the benefits of working at their firms than it was just three years ago.

"Companies known for their ability to attract and hire good employees are always recruiting--even during the job interview," indicates Max Messmer, chairman of Accountemps. "In a competitive employment environment, there are no guarantees a candidate will accept your offer, so employers are pulling out all the stops to draw the best talent"

Messmer recommends that companies prepare a list of selling points for job applicants. "Candidates today are concerned with more than salary alone. Hiring managers must demonstrate that their firm provides an outstanding work environment...