Employee promotion.
| Position | Idea Bank - Brief Article |
AWARD ABAMN 2004 AD Awards Contest
Clue Box
Institution: Capitol Federal Savings, Topeka, Kan.
Assets: $8.5 billion; 37 branches
As a reward for top performing sales associates, the bank every year sponsors an awards banquet. In 2003, the bank decided to format the banquet as a murder-mystery dinner theater. The bank extended the theme to the banquet invitations, using an envelope/playing-card format similar to the one from the board game Clue.
The bank's internal ad department did the creative, based on detailed instructions.
The ad department people had a...
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