EMPIRICAL RESEARCH ON THE CORE FACTORS OF GREEN LOGISTICS DEVELOPMENT.

Author:Qu, Qunzhen
Position:Report
 
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INTRODUCTION

"Innovation," "Coordination," "Green," "Open," and "Share" represent the five development theories of China's 13th "Five-Year Plan." "Green" includes green development including the green economy, and green logistics are a basic element of the green economy. Green logistics refers to reducing the damage to environment caused by the logistics industry and maximizing resource utilization in the cycle of logistics, with the aim to move toward sustainable development. Green logistics is a component of both the environmental symbiotic economy and adaptive economic development, which have important roles in national green economy strategy.

There are various different perspectives on green logistics among domestic and international scholars. Overseas, Alan Mckinnon (Hoek, 2014) proposed to reduce logistical emissions such as freight intensity, freight mode and vehicle utilization to achieve green logistics. Paula Bajdor (Liancheng li, 2002) introduced the concept of sustainable development in green logistics and analyzed the characteristics of green logistics. Remko Ivan Hoek (Changqiong wang, 2005) conducted research on reverse logistics system construction from the green supply chain perspective and found that enterprise environment management should be built into the company development strategy. Paul Murphy and Richard Poist (Nengming wang, 2003) focused on the green logistic strategy level, highlighting the environmental effects of logistics and the importance of considering the environmental effect when making logistics decisions for an enterprise, indicating the concept of interaction between logistics and the environment. In China, Liancheng Li (Zigang yang & Qinghai guo, 2007) focused on both environmental and logistics dimensions and proposed a package solution with a company-wide green logistics management system. Changqiong Wang (Scott Keller & Katrina Savitskie, 2002) discussed the development of the green logistics industry from the government planning perspective. Yingluo Wang (Dingding xiao, 2010) examined the trend of greening of traditional logistics as the Internet developed and indicated that we could improve efficiency of logistics and complete green logistics in operation level based on internet thinking.

Most research to date has focused on green logistics and enterprise strategy level, but to our knowledge, there has been no scientific quantitative analysis of the specific factors that affect the development of green logistics. Currently, most scholars and experts take the view of government, enterprise and environment as three dimensions and the consistency of the relationship between these three aspects of green logistics influence both academic and practical fields. In this study, we combined these three aspects and applied the Decision-making and Trial Evaluation Laboratory (DEMATEL) model to produce quantitative analysis of the key factors influencing green logistics. We aimed to determine the core influencing factors by contrasting the degree of influence and the center degree and provide a scientific reference for the further development of the green logistics industry.

INDEX SYSTEM OF KEY FACTORS FOR GREEN LOGISTICS DEVELOPMENT

Because of the planning strategy and difference in green awareness between green logistics and traditional logistics, green logistics development emphasizes attention to the environment in all aspects; green logistics businesses should consider greening their logistical work and management, and government should control and supervise green logistics businesses and press for greening of currently non-green factors in the logistics cycle system (Nengming wang, 2003). In this study, we refer to both academic research and actual practice, choosing the three factors of government, enterprise and environment as the basis for the study and producing an in-depth analysis of the factors influencing green logistics development.

Government Factor

As the urgency increases for industry to transform to green logistics under the current domestic logistics development situation, governments will without doubt take a leading role and become market macroeconomic regulators. Their duties will include the following:

(1) Making relevant industry laws and regulations to guide and supervise logistics. On the one hand, government could play a regulatory function to increase efficiency of green logistics companies and reduce the number of non-green traditional logistics companies. On the other hand, using economic leverage, they could guide the green logistics companies based on tax revenue and green subsidy or some other economic method.

(2) Policy could be used to support green logistics education, which could enhance the acknowledgement of the importance of green logistics and also enhance consumer support using the recognition of market choice, thus providing more support for green logistics companies. This approach could also bring up more professional talents for the green logistics revolution to ensure the talent supply-demand chain of green logistics enterprises.

(3) Improve infrastructure construction, and establish an intelligent and modern professional platform for green logistics normalization. Through the participation of government, improving the environment and social benefits, government may ensure that China's logistics enterprises have more competitive power than the international logistics competition, and thus obtain more power for green economy realization.

Enterprises Factor

Enterprises, as the executive players in green logistics development, represent the most constrained influence factor among green logistics system construction, within the greening process of logistics work and management, with the following green logistics development segment factors:

(1) It is important for managers of the company to respond to green logistics development; senior management at companies play crucial roles in spreading green logistics awareness, to ensure that the idea penetrates into the company system.

(2) Achieving higher...

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