Emotion trumps logic.

• Author: Storey, Tim
• Position: WHAT LEADERS LEARNED - Art of persuasion - Brief article

Consultant Curt Stedron discussed the art of persuasion at a special NCSL workshop in Tucson, Ariz. Stedron dispelled the notion that logic and reason always carry the day. He stressed that people are far more likely to come to your viewpoint if you appeal to their emotional side using stories, anecdotes and analogies. Leaders also heard from former Southwest Airlines CEO Howard Putnam...