Why Some Companies Emerge Stronger and Better from a Crisis: 7 Essential Lessons for Surviving Disaster.

AuthorMarshall, Jeffrey
PositionBookSHELF - Brief Article - Book Review

Why Some Companies Emerge Stronger and Better from a Crisis: 7 Essential Lessons for Surviving Disaster. By Ian I. Mitroff. Amacom, 238 pages. $27.95.

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Does your company have a chief crisis officer? No? How about centers or departments for crisis learning and early warning-signal detection?

If not, you can probably join virtually every other company in North America. But such positions and offices may be vital in the years ahead as corporations face crises that will strike with unprecedented frequency, complexity and power, according to Ian I. Mitroff, a professor at the University of Southern California and a recognized expert on crisis management.

As Mitroff defines it, crisis management is more than the sum of its parts, which include risk management, business continuity planning and crisis communications. He offers a framework...

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