Electing Presidents by Propaganda: Advertising Slogans Succeed in Political Campaign; Affirmation, Repetition, and Contagion in Publicity Are Used to Offset Reason.
| Date | 01 October 2022 |
| Published date | 01 October 2022 |
APPEAL TO ECONOMY
The second most important reason given by those who voted for the successful candidate was that he (the President) was saving their money in the way of an economy program (bonus, postal salaries, pension vetoes) and tax reduction. This was accorded a prominent place despite the alleged waste of the administration through oil leases, Veterans Bureau corruption, and huge naval expenditures of doubtful value.
Party loyalty played a lesser part than might be expected, being...
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COPYRIGHT GALE, Cengage Learning. All rights reserved.
COPYRIGHT GALE, Cengage Learning. All rights reserved.
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