Effective Yellow Pages Advertising for Lawyers: The Complete Guide to Creating Winning Ads.

The American Bar Association Law Practice Management Section recently released Effective Yellow Pages Advertising for Lawyers: The Complete Guide to Creating Winning Ads, which can be ordered from the ABA for $54.95, or $44.95 for Law Practice Management Section members.

Readers are guided through the process of identifying their unique place in the market, defining and targeting...

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