Education: the key to success.

AuthorZerbel, Robin
PositionWorld Trade Center Alaska strategy - Access the World

Educating people is the key to Alaska's success in world markets. It is through the Alaskan people that the World Trade Center Alaska devotes its resources to help create a healthy and futuristic international trade community.

Our mission to "facilitate trade for our members" has been implemented through both traditional and non-traditional educational methods. Each day, the World Trade Center Alaska provides custom trade information that furthers the international trade education of its members. Such information includes updates of new and expanding markets, methods of trade, and suggestions of tools to accomplish business transactions.

Alaskans have always looked globally. We grew up encouraging international visitors to share in our pioneering of the Last Frontier. My personal experience had my family and I traveling overseas to promote Alaska as the

premiere travel destination. I learned that teaching about a product we believed in, to an audience who only wanted to hear more, was a simple and successful educational process.

Later, Alaska's trade picture dramatically expanded to include the infamous export industries of seafood, timber and minerals. Again, the products had high demand, and our markets were international. Alaskan companies grew into new markets learning the way of international business -- immediate on-the-job training.

In 1994, the state is observing a very exciting transition in trade. While the statistics and profits may not yet reveal the results of this transition, other indicators point to its positive trends.

First, the individuals who make up Alaska's international trade community are established business people who recognize that the difference between successful business and successful international business is the education required to best understand their future business partners and markets. As in traditional business education...

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