Eduardo Tobon: taking ALPFA to new heights.

Position::Latino Leaders, in partnership with ALPFA - Interview


Eduardo Tobon is a consultant in Spencer Stuart's Consumer, Marketing Officer and Financial Services practices. For the past 20 years Eduardo's professional career has focused on global consumer and financial services with deep marketing insights. Prior to joining Spencer Stuart, he served as president of Diners Club International. Currently, Eduardo is part of ALPFA's Corporate Advisory Board (CAB) and has held important positions during his 15-year tenure with the association.

In this Q&A Eduardo shares his experience in engaging Latinos entrepreneurs with ALPFA and reigniting its membership on a national scale.

We know ALPFA's mission is to empower Latinos leaders. How has this vision developed over the last 15 years since you first joined and what are some of the trends you have seen as far as engaging Latino entrepreneurs with ALPFA and connecting them with other top companies in the U.S.?

In my opinion, the most radical change for ALPFA has been under its new leadership, which has both elevated the organization and repositioned it to ensure it is "For America." When I originally joined ALPFA, I saw the organization pivot from purely accounting to finance and eventually leadership in business. Fifteen years ago, we were anchored in many universities and well known global companies yet we weren't always connecting with entrepreneurs. There were sporadically some terrific entrepreneurs in certain locations who would get involved, but the majority of the leaders were part of big accounting firms. Over the years, we have been able to add more leaders with more diverse backgrounds, and certainly more Latinas. ALPFA's Chairwoman, Yvonne Garcia, has championed very successfully our "Women of ALPFA." America needs upward mobility and role models. Our successful leaders, and in many cases, our trail blazers come from different paths including corporate, small businesses, start-ups, government, military, academia and arts. I am personally seeing more recognition of the breadth and depth of our talent. Latinas and Latinos are amazing and are contributing meaningfully toward making our country a better place. America needs to continue to be the land of opportunity and we must ensure that future generations keep that spirit alive.

I have heard you say that the plan is to reignite and elevate...

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