Editorial integrity key to print media's success.

Author:Francom, Sarah Ryther

I recently met with a group of college students studying journalism. We discussed a variety of issues, including the evolution of print media and its current so-called demise.

In recent years, tried and true publications, like Gourmet magazine and Seattle Post-Intelligencer, suffered hits significant enough to shut them down. Regardless of whether you blame the industry's troubles on the Internet, the poor economy or dated business models, the fact of the matter is that news media as we know it, print media in particular, is drastically changing. Moreover, the way we consume information has and is radically evolving. Perhaps the iPad, or another digital reading tool, will be the game-changer for the ailing industry. Time will tell.

Despite the momentous shift in media that our society is experiencing, fundamental editorial principles remain--or at least they should remain. While there are many editorial principles we follow at Utah Business, our No. 1 principle is editorial integrity.

What does editorial integrity mean to us? At Utah Business, editorial integrity means going above and beyond to provide you, our readers, with credible, meaningful and educational articles--content that you can put to use in your business. But beyond this simple definition, to us editorial integrity encompasses one fundamental rule: Keep a clear barrier between advertising and editorial content, period.

This rule seemed to be a priority to that group of journalism students I visited with. "How can you keep editorial and advertising separate?" they asked. And to paraphrase one student...

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