Editorial

Published date01 August 2013
AuthorDanny Moss,Phil Harris
DOIhttp://doi.org/10.1002/pa.1485
Date01 August 2013
Editorial
Perhaps from the very origins of professional prac-
tice, academics and practitioners have debated and
even agonized over how to best dene public affairs.
Indeed, the diversity of views about what constitutes
public affairs and the public affairs domain were
reected in many of the articlespublished in the very
rst issue of Journal of Public Affairs published in
2001. Some 12 years later when the Journal of Public
Affairs published a special anniversary special issue
(12:1), many of the previously identied issues and
ambiguities surrounding how public affairsis under-
stood and practised,still appeared to dominatethink-
ing in many circles about the discipline. Of course,
this is not to say that public affairs has not advanced
over the past decade, not the least in terms of the
application of new technologies, which have forced
new thinking and practices across all communication
functions. However, what does not seem to have
changed that signicantly are the academic and
professional debates about what constitutes public
affairs and its sub-functions such as lobbying. A
recurring theme within these debates has been that
of the legitimacy of lobbying as a corporate represen-
tational and inuencing practice. Indeed, lobby-
ing, as well as especially corporate lobbying, has
come under increasing critical scrutiny in many
arenas in recent years, particularly in terms of
its perceived lack of transparency and use by
vested interests to try to shape, frustrate and/or
amend government decision and legislation in
ways that may favor those organizations initiat-
ing the lobbying activity. Concern over the
practice and ethics of lobbying, especially where
this involves past or current members of govern-
ment, and questions of access to government, has
gured prominentl y in the recent deba tes about
the registration of lobbyist in the UK.
With a range of professional bodies in the UK
now engaged in the escalating debate about the
practice of lobbying and the merits of a voluntary
or compulsory register of lobbyists, a new twist in
this on-going saga has emerged with the joint
formulation [by APPC, PRCA, CIPR*] of a lengthy
denition of lobbying [ just over 1000 words in
length], which has been sent to the UKs
constitutional reform minister Chloe Smith. A key
clause in text is that anyone who provides lobby-
ing servicesmust be on the Governments register.
Lobbying activities in turn were dened as
activities carried out in the course of a business
for the purposes of inuencing gove rnment.
Although this relatively concise description of
lobbying activities might appear quite clear and
uncontentious, the fact that these professional
bodies felt it necessary to submit a much more
extensive denition of lobbying is perhaps indic-
ative of the potential complexity and variation
in the scope of lobbying. The implication here
for scholars and authors interested in the eld
of public affairs is that this debate surrounding
the use and practice of lobbying [as a broadly
acknowledged sub-function of public affairs ]
looks set to rumble on and seems likely to
continue to provide the substance for many
future interesting papers that may be published
in the Journal of Public Affairs.
Returning to the articles contained in this issue of
Journal of Public Affairs, these offer an interesting
mix of academic and practitioner papers, which it
might be argued reect the broad and sometimes
contested denitions of public affairs andthe domain
which it embraces:
In this rst paper, Bo Laursen and Chiara Valentini:
Media relations in the Council of the European
Union: insights into the Council press ofcers
professional practices provides some very inter-
esting and useful insights into the role of
media relations within EU institutions and
more specically in this paper, on the work
of press ofces working with the Councils
General Secretariat. Drawing on interviews
with press ofcers and observation of their
working practices, the paper illustrates the
typical pattern of working practices with the
press ofcer corps and the inuences on them.
Aimei Yang: Building global strategic alliances in
the virtual space: a structural analysis of interna-
tional nonprot and nongovernmental organizations
Journal of Public Affairs
Volume 13 Number 3 pp 227229 (2013)
Published online in Wiley Online Library
(www.wileyonlinelibrary.com) DOI: 10.1002/pa.1485
Copyright © 2013 John Wiley & Sons, Ltd.

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