ECi Software Solutions and Lasso Data Systems have unveiled a two-way sync of key prospect data between ECi's MarkSystems ERP software and Lasso CRM. This real-time integration will instantaneously push data between the two systems, ensuring information is always up to date.
With this two-way data sync, customers will now be able to seamlessly toggle between both systems without the need to reenter data. The integration will increase operational efficiencies by eliminating duplicate effort and the potential for errors, helping builders save time, focus on increasing sales and grow their businesses.
ECi and Lasso have worked together for five years, and in that time have collaborated to update offerings to meet the growing needs of their joint customer base of residential homebuilders and developers. The two companies will continue to advance this product integration to ensure data is accurate across the two systems and provide customers with dashboards of insightful information that will enable them to more effectively and efficiently operate their businesses.
Lasso is a provider of cloud-based CRM software designed exclusively for new home marketing and sales. Home builders, real estate developers, and new home agencies use Lasso CRM to radically improve lead management, convert more prospects to buyers, and sell...