Easy Rider.

• Position: Brief Article

If the number of barrels of beer on the wall is any indication, plenty of Americans kick back and relax with a cold one. Industry sources expect Coors Brewing Company's 1999 sales to have exceeded 21 million barrels (exact '99 figures won't be available until after this issue goes to press). And a barrel, if you're not up on your weights and measures, is 31 gallons. That said, how does the senior vice president and CEO of Coors Brewing Company unwind? Tops on Tim Wolf's list are playing with his kids and his Harley, exercising, collecting pens and nurturing his sense of humor.

Born Aprii 27,1953

Married For 12 years to Mary Merritt

Kids "Two wild and wonderful boys, Daniel-Charles ('DC'), 11, and Stevie, eight."

Off hours Playing with children, running, weight-lifting, skiing, golf, reading, motorcycle riding, piano, attending sports events

Schooling B.A., Harvard College, economics; MBA, University of Chicago Graduate School of Business, finance and marketing

Career history Started as a "first scholar' at First National Bank of Chicago. In the first scholar program, b-school students worked for the bank, rotating through different departments to learn about commercial banking -- and the bank paid their tuition. Ten years at three different divisions of PepsiCo (soft drinks and restaurants) in finance positions of increasing responsibility. Five years at Disney, two as controller of the company, three as SVP of Euro Disney. SVP, CFO of Coors Brewing Company since 1995.

FEI Chapter Rocky Mountain

Best teams "After my...