Insurance can ease customers' fear about identity theft.

• Position: New Products - Brief Article

What new products are your customers looking for these days? Because of the rising number of identity frauds, customers are starting to show an interest in identity-theft insurance. And vendors are responding to the demand by offering this insurance product to financial services institutions.

Progeny Marketing Innovations of Nashville, Tenn., announced recently that it will offer identity theft insurance coverage to the more than 6,500 financial institutions that it serves. Progeny calls itself a "marketing strategies and revenue enhancing services company." The company is making the insurance available in conjunction with AIG eBusiness Risk Solutions, a unit of the property and casualty subsidiaries of American International Group...