Drymax socks for drier, warmer feet.

• Position: WHAT'S NEW? - Brief article

March undoubtedly is the craziest month of the year--at least weather-wise. One day it's warm and sunny and you're tossing a baseball around with the kids and the next it's a no-school snow day and you have to shovel the walk and scrape the ice off your wife's car. In other words, it's still winter, but spring is on the way ... hopefully soon.

In cold or freezing temperatures, wet socks are the feet's worst enemy, as moisture pulls heat away from the skin 23 times taster than air. In fact, moisture can reduce skin temperature so rapidly that wet feet become cold enough to actually hurt. When faced with such conditions, especially when skiing or sledding, the usual reaction is to turn to wool. Not any more. Drymax Ski Ultra Thin socks--available in multiple shades of gray, pink, and black--have the lowest thermal conductivity of fibers used to make socks, so they keep feet warmer because they conduct less heat away from the skin. The way it works is that the Dual Layer Moisture...