The Detroit Regional Chamber began the Automotive Jobs Action Coalition last year in an effort to support the auto industry as it faced changes to Corporate Average Fuel Economy (CAFE) standards. We started small with a few interested chambers and grew into a 45-member coalition from 16 stales representing over 140,000 businesses.
AJAC supplied the tools for chambers to communicate with their legislators about the costs of extreme increases in fuel economy standards. Armed with talking points and sample letters, our members wrote to legislators, issued press releases and submitted guest editorials to local newspapers.
As we reached out to nearly 600 chambers of commerce across the country with direct mail, e-mail and phone calls, we learned that many chambers of commerce are completely unaware of the presence of automotive employment in their own regions. Our education efforts not only grew our coalition, but also increased the level of awareness of auto jobs nationwide.
The highlight of our recruitment efforts over the past year included our outreach at the American Chamber of Commerce (ACCE) Conference in Sacramento. We interacted with hundreds of chamber executives. We hosted a reception to share information about our group and worked the expo hall floor daily for interested conference attendees. At the Metro Cities Council meeting, Chamber President Dick Blouse made a special presentation to 60 chamber CEOs from the...