A drink of ice tea.
| Position | First Place Bank - Brief article |
[ILLUSTRATION OMITTED]
Branding; First Place; Asset Size: $500 Million to $1 Billion
ABAMN Financial Marketing Award
Institution: Darby Bank, Savannah, Ga.
Agency: The KIDD Group, Tallahassee, Fla.
The bank decided to update its brand by using a traditional Southern beverage, ice tea, as a symbol for the bank's core values.
Branding sessions uncovered the one common thread among employees was their shared values, which could be expressed with the words: Integrity, Commitment, Excellence, Teamwork, Energy...
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