Dreaming Differently.

AuthorGriffin, Elle
PositionEditorial

July always feels like the epitome of summer. spent the month seeking out swimming holes, going standup paddleboarding, and reveling in late-night barbeques with good friends. August is no different, though perhaps more precious, because it signals the darker, less liberated evenings to come. We still have time to enjoy ice cream after dinner, hair that's never fully washed and almost always contains chlorine, and long lingering road trips into the sunset, but in August it always comes with a foreboding sense of the more buttoned up seasons to come.

And yet, there are some companies who celebrate such freedom year-round. By defying conventional wisdom, these companies have followed their fancy down a rabbit hole of enchantment and wonder. Like Narnia, these magical lands are only a wardrobe away from the more stoic and serious lives in which we live, and yet they allow us to dream of a world ever more captivating by the childlike whimsy they inspire.

Take Loftus International, for example. The company started out as a magic shop in 1939. And perhaps that's not the sort of business you'd think about opening if your goals include things like shares, profits, and scalability. But, for George Loftus, it was exactly the sort of thing he...

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