Draught Works, Missoula.

• Position: Draught Works Brewery - Beerfarmer.com

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Want to buy your friend a beer? Pull out your wallet--or your iPhone. Through a new mobile app, beerfarmer.com, you can buy a pint of Scepter Head IPA or Quill Pig (classic style Pilsner) or whatever Draught Works is brewing up and send it to your friend via text message. Your friend can then claim and redeem his beer.

Connecting with customers is important to the management at Draught Works, and they've learned that their customers respond well to technology and social media. The brewery keeps their customers informed of new brews, live music, and other events via Facebook and Twitter. Reminders of "Growler Monday" where customers get a free pint for filling up their growler or "Chug for Charity," where 50 cents of each beer goes to a local nonprofit come in a steady stream through postings and tweets. Special promotions posted regularly--like ski to Draught Works (or show your skis/gear) and get a free pint--cater to Missoula's recreationally minded beer drinkers, keeping them tuned in and engaged.

Paul Marshall and Jeff Grant opened the brewery on Toole Avenue a little over a year ago. Located in Missoula's Westside neighborhood, the brewery is a remodeled 5,000-square-foot warehouse that dates back to the 1930s. Red brick walls and a wooden bar made from a salvaged "boom"...