Bringing retail back downtown: the Shops in the Kresge Building invoke the past to move the city forward with 50 new retailers.

Author:Szostak, Mary
Position:FEATURE
 
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Closed since 1982, the Kresge Building, located at 1201 Woodward Ave. has been revamped and is reopening its doors to the public. Once home to the Kmart Corporation and 85 stores selling goods to the public for 5 to 10 cents apiece; the Shops in the Kresge Building now offers consumers a unique, multifunctional mall full of small retailers, which include jewelry boutiques, an espresso bar, a full cocktail bar, an ice cream shop and various other businesses - a total of 50 so far.

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Hoping to capitalize on its prime location, the Kresge Building presents consumers with a new shopping experience. Eric Novack, the senior project manager of the development, considers the building's location on Woodward to be ideal because it is located in a high traffic area of the city.

"There are approximately 250,000 people doing business in the city," Novack said.

Situated near both Compuware and the First National Building, the shops are central to the business and financial districts downtown. The shops hope that people conducting business and working in the area stop in and take a look around. Crowds from special events being held at locations like Comerica Park, Ford Field, Joe Louis Arena and Campus Martius Park may also be drawn to the many offerings the building has.

The retailers that are a component of the Shops in the Kresge Building offer superior quality goods and original designs, as well as high fashion. They come from different backgrounds and experiences that will add to the overall diversity of the retail development. And while they are individually hoping to be successful in this endeavor, the overwhelming theme pervading their comments is that they all hope to be a major part of Detroit's revitalization.

Milan Stevanovich, the developer of the Shops in the Kresge Building, said, "All the business owners are creating business to ensure Detroit's future and well-being."

Stevanovich, born in Macedonia but now a Detroiter, is extremely enthusiastic about the project. He hopes to restore life once again to the Woodward Corridor and does not dismiss the historical aspect of the Kresge Building, and how it might be beneficial to the project's success. He feels that invoking the public's memories of the Kresge Building of the past might bring people in to see all the new updates. He acknowledges the success of the original Kresge store and location, and hopes to reach the same level of success now in 2009. "Small...

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