DoubleClick: investing in technology to deliver better service at lower cost.

• Position: Special Advertising Section

DoubleClick is the leading provider of marketing technology solutions for digital and direct marketing. DoubleClick provides the industry's leading ad management platform as well as proven search marketing and affiliate marketing solutions to power digital marketing programs for more than 1,000 of the world's top brands. In direct marketing, DoubleClick provides the industry's leading email platform, the largest database alliance of customer and B2B transactional data, an expanding portfolio of database marketing and data analytics solutions, and strategic consulting services, to help marketers target and strengthen customer relationships. In order to assist clients in marketing to its customers and prospects, the DoubleClick team strives to strike a balance between technology that is cutting-edge and strategic.

"IT is more than just the hardware & software--it's the people. To be market leaders, we rely on technology to deliver solutions that are secure, available, and reliable so that our clients will have confidence in us," said Doug Tschudy, VP of Production Systems at DoubleClick. "We look to technology to drive down the cost of delivery, while helping maintain our high level of customer service."

Headquartered in New York, DoubleClick is an international company serving thousands of customers throughout the world. Its main data center is located in Colorado. Practical and technical challenges involving integration and communication arose as the company grew quickly through acquisitions.

DoubleClick called on Interlink to help develop a solution for integrating and upgrading the numerous resource domains that had become part of the DoubleClick corporate infrastructure. "We have been working with Interlink off and on for about 5 years. They are a solution provider with a strong Microsoft partnership which is important to us," said Tschudy.

DoubleClick partnered with Interlink to complete the assessment, design and deployment of Microsoft Windows and Exchange Server 2003 and Active Directory. The solution provided a reliable system for email with clients and for internal communication. Interlink's prior experience implementing these...