Don't buy a gun until you see the whites of their eyes.

• Author: Albro, Walt
• Position: Figuratively Speaking - Brief Article

A potpourri of current facts, figures and statistics relevant to marketing and the financial services industry.

The percentage of U.S. consumers who say that it is acceptable for the private sector to request a biometric scan when:

Checking the identity of an individual buying a gun against a database of convicted felons 91

Verifying the identity of those making credit card purchases 85

Withdrawing funds from an ATM 78

Accessing sensitive files, such as medical or financial 77

Conducting background checks 76

Screening out those banned from gambling or professional card counters in casinos 56

Source: Privacy & American Business, www.pandab.0rg

The percentage of U.S. consumers who that they have been victimized by identity theft 5.5

Of the identity theft victims, the percentage who, as a result of the theft, had credit cards in their names issued to another person 29

Percentage having bank accounts in their names opened by another person 23

Percentage having loans opened in their names by another person 21

Percentage who said they didn't know how their personal information...