Don't overlook the ABA Trust, Wealth Management and Marketing Conference! (ABA Resource).

• Position: Brief Article

A number of marketing issues will be discussed at the ABA Trust, Wealth Management & Marketing Conference, Feb. 26-28, 2003, at the Tampa Marriott Waterside Hotel in Tampa, Fla.

The titles of some of the marketing-related sessions include:

* Make 529 plans work for your clients and you.

* Batten down the hatches: strategies for retaining high net-worth clients and assets.

* Creating a culture of service excellence.

* High net-worth sales skill building.

* Retention and compensation issues of high net-worth...