Domestic outsourcing: work for the other Indians.

• Author: Balaker, Ted
• Position: Lakota Express, Native American software company - Brief Article

MANY AMERICANS get nervous when companies ship work overseas. But what if work goes abroad and comes back again?

Take South Dakota's Pine Ridge reservation, home to the Lakota Sioux. Poverty is high, life expectancy is low, and unemployment stands at about 80 percent. One bright spot is a Native American-owned marketing and Web design company called Lakota Express, which has become an unexpected beneficiary of outsourcing.

In a typical set-up, American companies will employ Chinese firms to enter handwritten cards into electronic databases, then employ Lakota Express to vet the often imperfect work. The English skills of the Chinese can only take them so far with sloppy...