Doing Business Around the World.
Author | Sims, Joseph |
Una guía para hacer negocios
La guia Dun & Bradstreet para hacer negocios en todo el mundo (Dun & Bradstreet Guide to Doing Business Around the World) tiene una meta ambiciosa: ofrecer a sus lectores los medios para cruzar el famoso puente al siglo XXI del presidente Clinton para poder competir en la creciente economía mundial.
El enorme volumen de casi 500 páginas contiene datos, orientaciones e informaciones vitales para hacer negocios con los 40 principales asociados comerciales de Estados Unidos, entre ellos los Siete Grandes países latinoamericanos y Costa Rica.
Cada país tiene un capítulo propio, con importantes datos demográficos, características culturales y calificaciones comparativas de información de Dun & Bradstreet para el PIB, el ingreso per cápita, los flujos comerciales, los factores de riesgo, las políticas monetarias, la política comercial, la protección de los derechos de propiedad intelectual y el ambiente de la inversión foránea en cada país.
Cada capítulo también contiene cifras en dólares sobre el crecimiento de las importaciones y las exportaciones con EU. Se incluye una relación de los líderes y los partidos políticos, y se comenta sobre las influencias políticas en los negocios. El capítulo concluye con una lista de contactos en el país y en EU y con una explicación de los requisitos de pasaporte y visado. En un apéndice hay ejemplos de los formularios de comercio requeridos para la exportación.
Aunque la guía contiene información valiosa, los lectores no tardarán en advertir que, desafortunadamente, gran parte de la información económica no está actualizada: algunos datos sólo llegan hasta 1993 y los más actualizados en muchos capítulos son los de 1994.
Además, en algunos capítulos hay omisiones inexplicables. El de Brasil, por ejemplo, no menciona el Carnaval y las Navidades como días festivos. Es fácil imaginar los apuros de un empresario que llega a Río de Janeiro unos días antes de comenzar el carnaval para dedicar una semana al cierre de acuerdos comerciales.
El capítulo brasileño...
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