Does Parenthood Change Implicit Gender‐Role Stereotypes and Behaviors?

AuthorJudi Mesman,Joyce J. Endendijk,Belle Derks
Date01 February 2018
Published date01 February 2018
DOIhttp://doi.org/10.1111/jomf.12451
J J. E Utrecht University
B D Utrecht University
J M Leiden University∗∗
Does Parenthood Change Implicit Gender-Role
Stereotypes and Behaviors?
This study examined whether parenthood
changes gender-role behavior and implicit
gender-role stereotypes as assessed with an
Implicit Association Test in Dutch parents. In a
cross-sectional sample, parents were found to
have more traditional gender-role stereotypes
than nonparents with a wish to have a child
and nonparents without the wish to have a
child. This suggests that gender-role stereotypes
increase after the transition into parenthood.
In a longitudinal sample, parents were fol-
lowed for 4 years after the rst birthday of their
youngest child. The authors found that implicit
gender-role stereotypes and behavior became
increasingly traditional over time in most par-
ents, except for the following two groups: (a)
Fathers with highly traditional gender-role
stereotypes did not show change over time
and (b) older, highly educated mothers who
worked relatively many hours outside the home
and who had an egalitarian task division at
Child and Adolescent Studies, Utrecht University,
Heidelberglaan 1, 3548 CS, Utrecht, The Netherlands.
Department of Social, Health and Organisational
Psychology, Utrecht University, Heidelberglaan 1, 3548 CS,
Utrecht, The Netherlands.
∗∗Centre for Child and Family Studies, Leiden University,
Wassenaarseweg52, 2333 AK, Leiden, The Netherlands.
(mesmanj@fsw.leidenuniv.nl).
Key Words: fathers, gender roles, longitudinal, mothers,
parenthood, stereotypes.
home, remained egalitarian in their gender-role
stereotypes over time.
Becoming a parent is a life-changing moment
in which the gender-role behavior of men and
women appears to become more traditional.
For example, after the arrival of a baby, moth-
ers are more likely to decrease work hours
outside the home (Paull, 2008) and increase
the time they spend on housework and child
care (Yavorsky, Kamp Dush, Schoppe-Sullivan,
2015), whereas fathers’ work hours and income
tend to remain stable or even increase (Kaufman
& Uhlenberg, 2000). Because more traditional
gender roles negatively impact career success
in women (Mayrhofer, Meyer, Schifnger, &
Schmidt, 2008) and promote gender inequality
and traditional gender stereotypes in children
(Turner & Gervai, 1995), it is important to study
processes underlying this change. In the current
investigation, we examined whether parenthood
experiences lead to more traditional implicit
gender-role stereotypes in Dutch men and
women and whether these changes are associ-
ated with changes in gender-role behavior (hours
in paid work, perceived task division). Using a
cross-sectional design, we rst tested whether
implicit gender-role stereotypes and gender-role
behavior are more traditional among parents
than nonparents. Using a longitudinal design,
we then tested whether implicit gender-role
stereotypes and gender-role behavior of parents
Journal of Marriage and Family 80 (February 2018): 61–79 61
DOI:10.1111/jomf.12451
62 Journal of Marriage and Family
with young children become increasingly more
traditional during the rst years of parenthood.
We studied changes in implicit gender stereo-
types in the Netherlands, which scores high on
gender equality, and here one might not expect
gender roles to still have such an impact.
B
Work–Family Conict and Gender-Role
Stereotypes
Many new parents nd it challenging to balance
the competing demands of paid work and fam-
ily life (Blair-Loy, 2009). How parents solve
work–family conicts and determine the divi-
sion of labor depends on many factors, including
economic factors (Becker, 1991) and national
family policies (Sjöberg, 2004), but also on per-
vasive gender-role norms, particularly women’s
role of homemaker and men’s role of economic
provider (Wood & Eagly, 2002). There are,
however, individual differences in adherence to
societal gender roles, known as “gender exi-
bility” (Gerson, 2009, p. 10). More xed, rigid
stereotypes that clearly dene separate roles
for men and women would lead to less gender
exibility in breadwinning and caretaking than
more exible or egalitarian views of gender
roles. In line with these propositions, fathers’
stronger adherence to traditional gender-role
stereotypes predicts more time in paid work
(Kaufman & Uhlenberg, 2000), less time in
household work (Coltrane & Ishii-Kuntz, 1992),
and less time with their children (Bulanda,
2004). Similarly, mothers’ stronger adherence
to traditional gender-role stereotypes is asso-
ciated with lower earnings and less time in
paid work (Christie-Mizell & Erickson, 2007;
Stickney & Konrad, 2007).
The Importance of Studying Implicit
Gender-Role Stereotypes
The gender-role stereotypes that new parents
report do not always align with the actual divi-
sion of labor in a family (Coltrane, 1990). One
explanation for this difference might lie in the
power differential in income within couples,
which reduces women’s power to bargain out
of domestic labor (Bittman, England, Sayer,
Folbre, & Matheson, 2003) and makes acting in
accordance with egalitarian attitudes difcult.
Another reason for this difference could be
people’s lack of awareness of their gender-role
stereotypes or an unwillingness to express
their actual stereotypes. Social desirability
bias is a common problem when assessing
explicit or self-reported stereotypes (Green-
wald, Poehlman, Uhlmann, & Banaji, 2009),
especially in higher educated samples (Krysan,
1998) and societies that value gender equality.
Explicit gender stereotypes reect directly stated
or overtly expressed ideas. Implicit gender-role
stereotypes, on the other hand, operate largely
outside conscious awareness and are most often
assessed with the Implicit Association Test(IAT;
Gawronski & Bodenhausen, 2006). The IAT
paradigm is based on automatic and fast or habit-
ual responding, which makes it less prone to
social-desirability bias. Therefore, in the current
investigation we focus on implicit rather than
explicit gender-role stereotypes. Discrepancies
found between implicit egalitarian gender-role
stereotypes and actual gender-role behavior
are likely to reect a difculty with acting in
accordance with one’s egalitarian values.
Although widely used, the IAT has also been
criticized. For example, it is not entirely clear
whether implicit tasks measure a person’s own
stereotypes or knowledge of culturally shared
attitudes (De Houwer, Teige-Mocigemba,
Spruyt, & Moors, 2009). Moreover, test–retest
reliability has been found to be low to moderate,
ranging from .25 to .69 (Lane, Banaji, Nosek,
& Greenwald, 2007), indicating that the IAT
is sensitive to context effects. Furthermore, the
IAT is not valid for making inferences about
individuals and should only be used as a research
tool for increasing awareness of implicit stereo-
types and its consequences (Greenwald et al.,
2009). However, the value of the IAT in light of
these critiques is most clearly shown in that it
has meta-analytically been found to outperform
explicit stereotype measures in the prediction of
actual behavior, in particular for controversial
subjects such as gender and race (Greenwald
et al., 2009).
We used the family–career IAT, which
assesses how strongly a person automatically
associates the concepts of career and family
with masculine and feminine gender (Nosek,
Banaji, & Greenwald, 2002). Stereotypes
can range from strong traditional (i.e., faster
and less errors responding to career–men,
family–women associations) to counter stereo-
typical (i.e., faster and less errors responding to
career-women, family–men associations; Nosek
et al., 2002). Previous work has demonstrated

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