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• Position: Marketing Edge - Brief Article

Banks list "other banks," "credit unions," and "mortgage companies" as their top competitors.

ABA Bank Marketing Planning Survey Report, [C] 2003 American Bankers Association

The majority of banks consider their marketing efforts similar or somewhat ahead of the competition.

ABA Bank Marketing Planning Survey Report, [C] 2003 ABA

Internet-related initiatives, including bill payment, are the top marketing initiatives banks will pursue in the next 12 months, followed by marketing plans for commercial lending and other business services and deposit growth,

ABA Bank Marketing Planning Survey Report, [C] 2003 ABA

Tell Us What You Think: Online Readership Survey

All subscribers to ABA Bank Marketing magazine recently received an e-mail soliciting their participation in a brief online reader survey. The...