Do you hear what I hear?

• Position: WHAT'S NEW?

Research by JVC indicates that consumers' biggest problem with in-ear headphones is their tendency to fall out--so the electronics company came up with the HA-FX66 model that tackles the problem by using a soft silicon rubber air cushion for the earpiece body. It comes in three different sizes for the best possible fit; the headphone stays in place while remaining comfortable. The design provides superior isolation from background noise, allowing the user to get the most out of the unit's 8.5 mm neodymium driver. Noise caused by cord movement is minimized as well because of the headphone's friction noise reduction cord, vibration-proof structure. Available in blue, black, red, and white, the HA-FX66 Air Cushion ($29.99) allows consumers to pick a color that matches their mood and their outfit.

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Meanwhile, Shure Incorporated, Niles, Ill., has a headset designed for music lovers looking to upgrade the earphones included with their MP3 players--the compact SE110 Sound Isolating Headphones. Evolved from earphone technology, road-tested by pro musicians, and perfected by Shure engineers, the SE110 ($99.99) features a Balanced MicroSpeaker that delivers optimized audio for a rich, lifelike listening experience. Assorted sleeves and a modular cable provide quality comfort and customization. Moreover, sound-isolating sleeves block more than 90% of ambient noise, so interruptions from the outside world are minimized, enabling listeners to focus on ... well ... what they're listening to--the music!

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In other headphone news, studies have revealed the...