Do Service Providers Play a Market Stewardship Role in Social Care Quasi-Markets, and Should They?

Published date01 July 2024
DOIhttp://doi.org/10.1177/00953997241240070
AuthorCelia Green,Gemma Carey,Eleanor Malbon
Date01 July 2024
https://doi.org/10.1177/00953997241240070
Administration & Society
2024, Vol. 56(6) 707 –737
© The Author(s) 2024
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DOI: 10.1177/00953997241240070
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Article
Do Service Providers Play
a Market Stewardship
Role in Social Care
Quasi-Markets, and
Should They?
Celia Green1, Gemma Carey1,
and Eleanor Malbon1
Abstract
Market stewardship of social care quasi-markets has been an important area
of inquiry. While most focus has been on central government stewardship,
local level actors can also play a role. Using a case study of the Australian
National Disability Insurance scheme, this article focuses on both how service
providers can be market stewards and whether they should be. Findings
suggest that while some aspects of market stewardship are appropriate for
service providers to perform, others may be better done by different actors.
We propose a preliminary framework for distributed stewardship to help
join up the work of local level actors with central agencies.
Keywords
market stewardship, quasi-market, service providers, personalization,
Australia National Disability Insurance Scheme
Introduction
Since the advent of the New Public Management paradigm in the 1980s,
governments across western welfare states have implemented market-based
approaches to provision of social care services and supports (Dickinson et al.,
1University of New South Wales, Sydney, Australia
Corresponding Author:
Celia Green, School of Management, University of New South Wales, Sydney, NSW 2052,
Australia.
Email: celia.green@unsw.edu.au
Data Availability Statement included at the end of the article
1240070AAS0010.1177/00953997241240070Administration & SocietyGreen et al.
research-article2024
708Administration & Society 56(6)
2021; Le Grand & Bartlett, 1993; Rhodes, 2007). Often this involves the use
of quasi-markets, especially in areas such as aged and disability care. Interest
has grown both in scholarship and in practice in quasi-market governance,
implementation and stewardship (Carey et al., 2018; Carey, Malbon, et al.
(2020); Gash et al., 2014). Due to the distinctive governing rules of quasi-
markets and the fact they serve important social needs (e.g., provision of
health or disability care), some have argued that they require more careful
management and stewarding than conventional markets (Gash et al., 2014;
Meagher & Goodwin, 2015). To date much of the scholarship on quasi-mar-
ket stewardship has focused on the role of government as the main market
steward (Carey et al., 2018; Dickinson et al., 2021; Gash et al., 2014; Malbon,
Carey, et al., 2019). Yet theories of complex governance, such as that required
in personalisation markets, as well as related literatures like work on joined-
up government (Carey & Crammond, 2015; Emerson et al., 2012) and poly-
centric governance (Ostrom, 2010) have found that central control of these
types of systems can be ineffective.
In response some scholars have started to examine the stewardship role of
non-governmental and local actors within quasi-markets, especially in the
context of the Australian National Disability Insurance Scheme (NDIS), one
of the largest and more complex quasi-markets in the world (see e.g., Carey
& Malbon, 2020; Green et al., 2022a, 2022b; Kelk, 2020; Malbon & Carey,
2021). As Malbon and Carey (2021) point out, national markets are complex
and may be better thought of as comprised of many interconnected local mar-
kets. Thus actors who hold knowledge of local market dynamics should be
considered an essential component of quasi-market stewardship alongside
any central government oversight.
This study expands on previous work in quasi-market stewardship (Green
et al., 2022b, 2022a) by examining how disability service providers in a large
social care quasi market, the Australian NDIS, are playing a stewardship role
as local actors within the system. We find that due to some systemic chal-
lenges that have arisen during the implementation of the NDIS, there is a lack
of accountability over whose role it is to steward the market, a finding sup-
ported by a recent comprehensive review of the grey literature on NDIS
implementation (Gilchrist & Perks, 2023). This has resulted in providers con-
ducting a number of stewardship activities, some of which may be better
carried out by other local actors.
Based on our findings, we suggest that stewardship in the NDIS currently
takes place as a distributed activity rather than being solely the role of cen-
tral agencies as it was designed, and government does not appropriately
acknowledge or seek to integrate much of this distributed work. This has
implications for what the stewardship role of government and central

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