DO CUSTOMERS SEEK PRE-PANDEMIC NORMALCY?

• Position: YOUR LIFF

More than ever, customers are eager to see visible efforts from retailers to implement health and safety protocols, according to an Ipsos survey. Customers who feel businesses are adhering to responsible precautions are willing to return, and--as long as retailers consistently are implementing those safety measures--consumers eventually will find their way back to pre-pandemic normalcy.

Trust is highest among retailers who are making visible efforts in their stores to implement health and safety protocols, including clear reminders and signage, employees actively cleaning, and clear investments from the brand, including company-issued employee safety equipment.

Some 29% of consumers would stop shopping a retailer altogether if they knew the brand was not implementing health and safety measures. Twenty-seven percent would pay up to 10% more for products at stores they feel are...