Directores financieros son el centro de atención durante la crisis.
[ILUSTRACIÓN OMITIR]
La crisis económica mundial catapultó a los directores financieros a un primer plano. Desde detrás de las pantallas de sus computadoras, hoy juegan un papel central en la definición de estrategias corporativas.
Recientemente, en un foro de directores financieros de Latin Trade, Lloyd O'Connor, director ejecutivo y gerente regional de productos de J.R Morgan Treasury Services, manifestó a los directores financieros corporativos que, desde su punto de vista, la crisis no sólo hizo crecer la importancia de ellos, sino que, en muchas empresas, redefinió su rol.
"La función de la administración de la tesorería se ha desplazado desde lo que constituía una función operativa, es decir, sólo una parte del ADN de la organización, hacia una posición mucho más central e importante en las deliberaciones de muchas juntas directivas", expresó O'Connor.
"La creciente globalización y la complejidad [son] parte de los conflictos con los que todos ustedes tendrán que convivir y que están tratando de mejorar, ya sea mediante soluciones vinculadas con el capital de trabajo, con operaciones de protección cambiaria, o con otras mejoras en vías de elaboración", continuó.
O'Connor advirtió a los ejecutivos financieros que deben incorporar controles y procedimientos que limiten la exposición de las compañías al riesgo de fraudes financieros.
Por fortuna para ellos, existen nuevas herramientas y soluciones para la administración de fondos líquidos. El Foro LT CFO ofrece a los directores financieros la oportunidad de compartir experiencias y analizar soluciones.
Alex Sotelo, contralor regional de Yahoo! Latinoamérica, dijo que su compañía, que opera en numerosos países y que está expuesta a varias monedas, decidió ocuparse de cómo resolver los saldos pendientes en moneda extranjera. La compañía optó por establecer un punto de centralización de compensaciones en lugar de compensar transacciones por separado. Uno de los beneficios del sistema es su...
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