Directo a la cumbre.
Author | Zellner, Mike |
Position | Editorial - Entrevista |
STEVE BALLMER DIRIGE MICROSOFT, EMPRESA LÍDER CON una capitalización de mercado mayor que muchas economías latinoamericanas. Aunque dirigir un país encierra retos únicos, LATIN TRADE consideró justo pedirle a Ballmer en una entrevista exclusiva que ofreciera algunas indicaciones a los líderes de la región. ¿Su prioridad? Eliminar todas las barreras al libre flujo de capital y mano de obra.
No es extraño. Microsoft se ha beneficiado enormemente del libre movimiento de talento latinoamericano. La región representa sólo una pequeña parte de los ingresos totales de la empresa, que ascienden a US$23.000 millones. Pero, como muestra el artículo de portada, Latinoamérica exporta sus ejecutivos de mercadeo a los niveles más elevados de Microsoft.
Latinoamericanos como el colombiano Orlando Ayala, director de ventas mundiales de Microsoft, tuvieron un ascenso meteórico porque han dado...
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