Direct your customers to 1,000 preserves.

Author:Sapir, Glenn
Position:Outdoor marketplace

The centerpiece of Wingshooting USA is the Web site: Visitors to the site may click on their state and easily find the nearest places to hunt pheasants, quail, chukars and other game birds. The listing of more than 1,000 preserves nationwide is provided by Black's Sporting Directories.


The site also features tips on how to get started in bird hunting, selecting the right preserve, getting the most from the hunt and much more.

Driving traffic to the new online resource is a priority of Wingshooting USA. The site is being advertised nationally in leading outdoor magazines, other sporting titles and in publications outside of the traditional outdoor markets.

Television also is part of the advertising and promotional strategy. Thirty-second commercials will be airing on The Outdoor Channel, and other cable stations are being considered.

"In November...

To continue reading