DIRECT MARKETING SOLUTIONS.
8534 NE Alderwood Road
Portland, OR 97220-1347
Contact: Michael J. Sherman
Phone: (503) 249-5122
Fax: (503) 249-5135
E-mail: msherman@teamdms.com
Web: www.teamdms.com
Profile
Direct Marketing Solutions (DMS) is a full-service, multidisciplined direct marketing agency with almost 20 years experience in serving high-profile financial service institutions.
Case study
Today, successful bank marketing is about customer retention. And, successful customer retention is about knowing customers and providing banking services that their lifestyles demand.
For US Bank, that recently meant expanding online banking services. DMS's challenge was to appeal to top customers while "showcasing" the ease of online communications.
To maximize response from this key group, DSM started with careful data selection, targeting top clients whose demographic and psychographic indicators flagged them as top prospects for online banking.
Next, we combined...
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