Direct mail single.
| Position | Idea Bank - Brief Article |
BEST OF THE BEST AWARD ABAMN 2003 AD Awards Contest
Realtor Barbecue Invitation
Institution: Middleburg Bank, Middleburg, Va.
Assets: $482 million; six locations.
When the bank planned to hold a barbecue for Realtors who provided mortgage referrals to the financial institution, Middleburg knew that the direct mail invitation would have to grab attention--since Realtors typically receive a large volume of invitations and other mail.
The bank printed the invitation on a plastic bib. Directions were printed on a paper napkin that accompanied the bib. For greater impact, the invitations were hand-delivered to the 150 invitees.
The barbecue was held in a tent in a...
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