Direct mail series.

• Position: Idea Bank - Brief Article

BEST OF THE BEST ABAMN 2004 AD Awards Contest

Opportunity

Institution: Comerica Bank, Detroit

Assets: $53 billion; 360 locations

Agency: Michael Flora & Associates, Troy, Mich.

The agency was asked to develop a wave mailing targeted at middle-market and larger businesses to demonstrate with real-world examples the bank's motto of "We listen. We understand. We make it work." The agency interviewed senior bank lenders for actual stories how Comerica was able to help businesses in cases where other banks could not or would not help.

These stories were...