?Como fue que dijo?
| Author | Chamorro, Gabriela |
| Position | Eso Dicen - Business Brief - Articulo breve |
"N LGO CSA TNCHE PQ TNG FSTA" ¿Entendió? Traducción: "No llego a casa esta noche porque tengo una fiesta".
La jerga que muchos usan para enviar mensajes escritos desde sus teléfonos celulares es parte de la nueva generación. También hay mucho dinero de por medio: Pyramid Research considera que es un mercado anual de US$240 millones, además de las compras inalámbricas y los anuncios en América Latina, lo que podría elevar la cifra a US$2,500 millones en cinco años.
No sorprende entonces la presión por sacar al mercado celulares que puedan enviar mensajes, cargar tonos y juegos de video. La empresa brasileña Blah! y el operador celular estadounidense Verizon Wireless firmaron un acuerdo que conecta a 2 millones de usuarios en América Latina con más de 33 millones de clientes de Verizon en Estados Unidos.
"La expansión al mercado de América del Norte es una...
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