Digital Edition Magic Show.

Author:Thurman, Russ
Position:Industry watch
 
FREE EXCERPT

Our digital editions continue to draw stunned reactions. At the NRA Convention and the Shooting Sports Summit, company executives viewed digital editions of Shooting Industry and our other FMG publications, and were amazed at the versatility of the Internet-based magazines. In addition to the flip-page, zoom and hotlink features, they were mesmerized by the embedded video in the pages of SI Digital.

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"This has tremendous potential," said Mike Golden, S&W's president and CEO, at the NRA event, as he viewed a video playing in the middle of a magazine page. "You get so much more...

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