DIET MARKETERS TARGET KIDS.

• Position: Dietary supplement marketing - Brief Article

Dietary supplement companies have begun aggressively targeting children and parents, according to The Washington Post. They promise everything from helping kids gain strength or lose weight to treating illnesses from colds to depression to attention deficit disorder. As a result, increasing numbers of children are using supplements, often with the knowledge or urging of their parents. Although some products may be helpful, the surge in supplement use by children and...