Did you know ...

Many firms are placing a stronger emphasis on client retention than new client recruitment, according to a recent survey conducted by One North interactive. More than 40 legal marketers and technologists responded. Here are some key facts.

80% BELIEVE BIG DATA WILL HELP THEM BETTER UNDERSTAND CLIENTS AND EVALUATE MARKETING EFFECTIVENESS IN THE NEXT FIVE YEARS OR LESS

26% SAY EXISTING CLIENTS HAVE BECOME MORE IMPORTANT OVER THE PAST YEAR

58% OF FIRMS PLAN TO PERSONALIZE WEBSITE AND...