Develop Direct Mail Programs Through the Internet.

• Author: Linsley, Clyde
• Position: Brief Article

Welsh and Associates' new Webbased Financial Services Center program allows bank marketers to purchase a ready-made direct mail campaign off the shelf and adapt it to their own needs. The program modules include mail pieces that sell home equity loans, money market accounts, new checking accounts, "skip a pay" programs or some combination of these. Text may be customized for individual banks or used as is.

The program permits clients to use full-color logos...