Determinants of initial goodwill overstatement in affiliated and non‐affiliated mergers

AuthorMoonchul Kim,Youngsoon S. Cheon,Sunghee Ahn
DOIhttp://doi.org/10.1111/jbfa.12442
Date01 May 2020
Published date01 May 2020
DOI: 10.1111/jbfa.12442
Determinants of initial goodwill overstatement
in affiliated and non-affiliated mergers
Sunghee Ahn1Youngsoon S. Cheon2MoonchulKim3
1Catholic University of Korea,Bucheon, Republic
of Korea
2College of Business & Economics, Chung-Ang
University, Seoul, Republic of Korea
3School of Management, KyungHee University,
Seoul, Republic of Korea
Correspondence
YoungsoonS. Cheon, College of Business & Eco-
nomics,Chung-Ang University, 84 Heukseok-ro,
Dongjak-gu,Seoul, Republic of Korea.
Email:yscheon@cau.ac.kr
Abstract
This study examines the determinants of goodwill overstatement at
the time of mergers in a Korean setting. In the Korean M&A market,
there are two types of mergers: mergers between independent
companies (non-affiliated mergers) and mergers between compa-
nies under common control (affiliated mergers). This study extends
the literature by examining the factors likely to cause goodwill
overstatement in both types of mergers. The results reveal that
in affiliated mergers, goodwill at the time of a merger tends to be
overstated when controlling owners have higher equity ownership
in the target than in the acquirer. By contrast, information uncer-
tainty in the target value causes initial goodwill overstatement in
non-affiliated mergers. We also find that monitoring of independent
institutional investors with concentrated holdings against overpay-
ing for the target is more pronounced when controlling owners in
affiliated mergers have incentives to overpay for the target. In affil-
iated mergers, acquirers tend to write off goodwill more frequently
when controlling owners have higher equity ownership in the target
than in the acquirer. In non-affiliated mergers, information uncer-
tainty in the target value is significantly associated with subsequent
goodwill write-offs. These results suggest that the type of merger
has important consequences for initial goodwill recognition and
subsequent impairment.
KEYWORDS
affiliated merger, controlling owners, determinants of goodwill,
goodwill impairment, goodwill overstatement, information uncer-
tainty,institutional investors, non-affiliated merger
JEL CLASSIFICATION
M4
J Bus Fin Acc. 2020;47:587–614. wileyonlinelibrary.com/journal/jbfa c
2020 John Wiley & Sons Ltd 587
588 AHN ET AL.
1INTRODUCTION
Goodwill and goodwill impairment have been important issues in accounting research because of the significance
of goodwill in balance sheets1and subjectivity of assessing the fair value of goodwill. Moreover, overpaying for
a target firm at acquisition may lead to goodwill overstatement and subsequent impairment (Gu & Lev, 2011; Li,
Shroff, Venkataraman,& Zhang, 2011), and thus understanding the determinants of initial goodwill overstatement is
important.
The Korean mergers and acquisitions (M&A) marketprovides a unique opportunity to explore diverse theories that
may explaininitial goodwill overstatement. In Korea’s M&A market, there are two types of mergers. One type includes
mergers between independent companies (non-affiliated mergers), in which the acquirers may face information
uncertainty about the target value. Prior research suggests that the greater the uncertainty in the target value, the
greater is the overpaymentfor the target (Hansen, 1987; McNichols & Stubben, 2015). Hence, goodwill overstatement
in non-affiliated mergers is likely to be related to information uncertainty in the target value.
The other type of merger includes those between companies that are under common control (affiliated mergers)
such as mergers between chaebol-affiliated firms. In affiliated mergers, information uncertainty in the value of the
acquired firm may not be an issue because the same owners control both the acquirer and the target and have full
access to information about both firms. Hence, information uncertainty in the target value may not explain goodwill
overstatement in affiliated mergers, but there may be different incentives in these mergers to overstate goodwill. In
most business groups, controlling shareholders with highly concentrated ownership have power over affiliated firms
that exceedstheir cash flow rights. This discrepancy between control and cash flow rights gives controlling sharehold-
ers incentives to expropriate minority shareholders (Johnson, La Porta, Lopez-de-Silanes, & Shleifer,2000; La Porta,
Lopez-de-Silanes, & Shleifer,1999).
Even in mergers between affiliated firms, controlling shareholders havesimilar incentives to exploit minority share-
holders by transferring resources from one firm to another. The recent case of the merger between two Samsung
Group firms (Samsung C&T and Cheil Industries Inc.) illustrates how controlling shareholders can structure a merger
between affiliated firms to their best interest. In late May 2015, Samsung C&T announced a plan to merge Cheil Indus-
tries Inc. The plan proposed to offer 0.35 of a new share of Cheil Industries Inc. for everySamsung C&T share. However,
experts and outside shareholders of Samsung C&T argued that Samsung C&T shares were undervalued in the deal.2
Bae, Kang, and Kim (2002) also find negative market reactions to the announcements of acquisitions among chaebol-
affiliated firms, suggesting that acquisitions among these firms exploitminority shareholders. These observations sug-
gest that controlling owners have incentives to transfer wealth from the acquirer to the target by overpayingfor the
target when they havehigher equity ownership in the latter,which in turn leads to initial goodwill overstatement.
Takentogether, the factors driving initial goodwill overstatement may differ by the type of merger; information
uncertainty in the target value is likely to explain initial goodwill overstatement in non-affiliated mergers, whereas
controlling owners’ incentives to exploit minority shareholders are likely to explain goodwill overstatementin affili-
ated mergers. This indicates that the type of merger (affiliated versus non-affiliated) has important consequences for
initial goodwill recognition and subsequent impairment.3However,these consequences have not been studied in past
research, which has focused mostly on economic determinants and earnings management incentives. Thus, our study
fills this void by examiningthe determinants of initial goodwill overstatement and subsequent impairment by the type
of merger.
Our study also provides implications for initial goodwill recognition and subsequent impairment in other countries
where family-controlled firms exist.La Porta et al. (1999) show that 30% of their sample firms drawn from 27 countries
1Hayn and Hughes (2006) show that goodwill on averageaccounts for 10.7% of total assets in 1988 for the firms in Compustat and that this proportion had
increasedto 16.8% by 2001.
2TheKorea Herald, “Samsung Merger Faces Challenge”, June 4, 2015, http://www.koreaherald.com/view.php?ud =20150604001024&ACE_SEARCH =1.
3Prior research investigatingthe determinants of goodwillimpairment suggests thatsubsequent goodwillimpairment is relatedto overpayment for targets
atthe time of acquisition (Gu & Lev, 2011; Henning, Lewis, & Shaw,2000; Li et al., 2011).

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