Destination imaging, compatibilities with intellectual property rights‐based tourism industry

• Published date: 01 July 2023
• Author: Mohamad Ayub Dar,Megha Ojha
• Date: 01 July 2023
• DOI: http://doi.org/10.1111/jwip.12268

Received: 17 February 2023

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Accepted: 3 March 2023

DOI: 10.1111/jwip.12268

NOTE

Destination imaging, compatibilities with

intellectual property rights‐based

tourism industry

Mohamad Ayub Dar

1

|Megha Ojha

2

1

Department of Law, Aligarh Muslim

University, Aligarh, Uttar Pradesh, India

2

School of Law, Narsee Monjee Institute of

Management Studies (Deemed‐to‐be)

University, Navi Mumbai, India

Correspondence

Megha Ojha, School of Law, Narsee Monjee

Institute of Management Studies (Deemed‐

to‐be) University, Navi Mumbai, India.

Email: medhasango@gmail.com and

megha.ojha@nmims.edu

Abstract

Intellectual property pervades all aspects of life. Sustaining

intellectual creations is often debatable. The abounding

atmosphere of progress and development encompasses other

industries as well. Tourism is a major economic driver that

promotes social and cultural exchange while directly and

indirectly employing millions of people. Destination branding

is promoted by tourism. After the 2010 Eyjafjallajökul

eruption, Iceland's reputation as a safe tourist destination

plummeted. Iceland's government promoted the “Inspired by

Iceland”brand to attract tourists. The brand is a symbol, mark,

logo, name, word, or sentence used to distinguish one

product from another. The paper examines the relationship

between intellectual property rights (IPR) and tourism.

Geographical indications (GI) have a huge impact on regional

tourism. The GI manufacturing process and cultivation tend to

attract tourists. Travelers often want to sample regional

foods, flavors, aromas, and beverages and buy them directly

from consumers, resulting in a tourist influx. The capitalist

notion of destination branding is abandoned as the IPR‐based

tourism sector is revived. It also promotes the best way to

develop the tourism industry while protecting IPRs. The link is

also heavily emphasized to promote tourism. Regional

development and eco‐tourism policies should be promoted.

The tourism industry benefits greatly from protecting indige-

nous communities and their traditional knowledge.

J World Intellect Prop. 2023;26:328–335.wileyonlinelibrary.com/journal/jwip328

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© 2023 John Wiley & Sons Ltd.

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