It falls in the fall, right at the end of most buyers' fiscal year, yet MIPCOM it still the industry's most important market. So important that, like a hurricane, it is knocking out all the other markets in its path, like MIFED yesterday and the AFM today.
An added problem should be that MIPCOM takes place in the euro zone, which is a concern for countries, such as the U.S., which currently have weak currencies. Then there's the fact that it is held in Cannes, France, one of the euro zone's most expensive areas. That should really be its kiss of death. But MIPCOM not only generates additional revenues for sellers, it actually saves distributors money because it boasts growing participation, thereby reducing traveling time and expenses to visit clients individually (see related story on the inconveniences of travel on pg. 20).
MIPCOM is now even valuable to Latin American companies, who consider it their third largest market after NATPE and the L.A. Screenings. This year, MIPCOM is particularly important to U.S. studios as a place to highlight pilots that weren't shown at the L.A. Screenings (see related front cover story and pg. 54).
In the months leading up to the five-day MIPCOM trade show, which will be starting rather late, on October 13, TV companies the world over have been readying their slates for an entertainment extravaganza that will cap off a somewhat irregular year in the industry. VideoAge spoke with a slew of firms to find out what new product they'll be bringing to the Palais, if the U.S. writers' strike has affected them, and if MIPCOM is still the best place for TV executives to do global business.
"MIPCOM marks the beginning of the year-end frenzy for us," said Oliver Kreuter, head of Distribution for Germany's Bavaria Media, "Buyers come out of their summer break ready to make the last acquisitions for the current year." This year, Bavaria will be launching Serralonga, a two-part adventure miniseries from Spain, as well as disaster movie White Menace-The Avalanche of the Century. "MIPCOM is a catalyst for the business we want to do during the second half of the year," he said, before adding that Bavaria and TV3 de Catalunya will host a special event and cocktail on October 13 to celebrate the international launch of Serralonga.
Following Canada-based Cookie Jar Entertainment's recent merger with U.S.-based DIC, MIPCOM will be the newly formed company's coming out party. "This is the first show...