Proposed Global Professional Business Designation Initiative Continues to Move Ahead.

• Position: Cognitor - Brief Article

Steady, swift progress over the past several months on the proposed global professional business designation has brought the initiative to a critical point. Later this month the volunteer leadership of each of the eight accountancy institutes will review the business plan and basic policies of the proposed new designation.

Among other actions to bring the initiative closer to fruition, the market researchers have recommended a name. Since the designation would signify someone who skillfully uses and integrates knowledge from many disciplines, a word that would demonstrate such ability has been suggested. Independent global research and name testing put "Cognitor" at the head of the pack.

"Cognitor" conveys the attributes of higher thinking and solutions-oriented, is timeless and memorable, and tests positive or neutral in a linguistic assessment with target markets and works across all target languages.

International interpretation is a critical component because not only are eight accountancy organizations in different countries part of the current consortium, but other countries around the world are being briefed on the designation to determine whether they want to join in this unparalleled global venture. In fact, on the same dates as the Sept. meeting of volunteer leaders, representatives from France, Germany, Hong Kong, Italy, the Netherlands, and Japan will hear about the initiative.

Being at the forefront of a new designation that is unique in the marketplace--in essence a new profession--offers those who are pioneers many more possibilities and much more opportunities than those who come later. Sporting an emblem that provides assurance of one's ability to give strategic business...