Description of Forum readership and the sample.

Position:Chapter 5

Forum readership during 1977 was 64% male, 36% female; 61% were between the ages of 18 and 34, with further age breakdowns unavailable. Over half the population was married (56%), with almost half employed in clerical and sales positions, and 10% as professionals and managers. Of the readers 60% had attended or graduated college. While data on household income were not collected for that year, in January 1976, 43% had an annual income of $15,000 or over. The average number of readers per issue in 1977 was over 650,000, of whom 352 responded to the questionnaire.

As compared on Table 1, questionnaire respondents seem similar to the total readership in that 59% of the sample were married (versus 56% of the total), and 64% of the respondents versus 61% of the readership were between 18 and 34 years of age. Additionally, while questions on sexual liberality were not asked of either the readership or the questionnaire respondents, it can be speculated that as readers of the sexually explicit content of Forum, both groups would possibly rank high in this area.

Differences between the two groups include a higher percentage of females among the respondents (53%) than in the readership (36%), and a lower percentage of males. In addition, 54% of the respondents versus 74% of the readers had graduated or attended college.

The largest...

To continue reading